In October we drink from Pink bottles

EQUA is supporting PINK OCTOBER and raising awareness about breast cancer, by giving 15% of an EQUA bottle in any shade of pink, bought until the end of this week, to the Europa Donna Organization.
Europa Donna is the European Breast Cancer Organisation, who works to raise awareness of breast cancer and to mobilise the support of European women in pressing for improved breast cancer education, appropriate screening, optimal treatment and increased funding for research. As we are total supporters of everything they stand for, we decided to onboard this train and help to spread the word about it.
Numbers speak for themselves:
  • 1 in a 4 cancers are diagnosed in women
  • Breast cancer is the most common cancer in European women with an estimated incidence of 494, 100 in 2012
  • 1 in 8 women in the EU-28 will develop breast cancer before the age of 85
  • An average of 20% of breast cancer cases in Europe occur in women when they are younger than 50 years old.


EQUA bottles: pretty in pink

Getting yourself an EQUA bottle in any shade of pink, will not only remind you to stay hydrated wherever you are, but you will support the researches that Breast Cancer Organisations are working on and you might even prevent some people from getting it.


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