Alja Horvat, 23 years old illustrator based in Slovenia. Best known for her bold, female portraits, she has a thing for combining bold patterns and creating the most outstanding color combinations. Combinations that spark the inspiration behind our collaboration as well.
The Slovenian artist was listed among Forbes 30 under 30 in early 2020.
The inspiration came from the fact that we all need time for ourselves in our daily lives. I believe self-care is a very important thing and that taking care of our body and mind will help us improve overall health and mood in the long run.
Could you describe to us your creative process behind designing EQUA bottle?
First, I usually start collecting pictures that I really like and that represent the "mood" of the design I will be working on. Normally I find these pictures on Pinterest and once I have them all collected, I create a moodboard. After that I do a black and white sketch on my graphic tablet, and later I start working on the colours. While drawing, I always listen to the music, it helps me relax and stimulates my creativity.
“It’s a collaboration that blends art with hydration goals. “
Tell us what the three figures of women on the bottle represent? Do they have a name or story behind?
Sure, let’s meet my girls! I called them Beauty, Zen and Yogi. Each girl on the cover is doing her own thing, but they all represent their “self-care moment". One is painting her nails, the other one just came out of the bubble bath and the third one is doing yoga. I illustrated them as a reminder that every woman should sometimes hit a pause on life and treat herself in her own way.
How would you describe your style, approach to graphic design?
I think my style is very colourful, vibrant and maximalistic. I love patterns from the 60s and 70s and I always try to incorporate loud colours or prints from these two eras. A lot of my illustrations revolve around nostalgia and longing for moments we have to ourselves.
Do you take care of your hydration while creating your art?
Of course, I drink water all the time. It’s the first thing I do in the morning.
Do you have any beliefs or rules that you live by?
I believe in a positive mindset, if you think positively many great things can happen to you, this has been proven to me so many times.
I can’t really remember how our collaboration actually started, because we've been working on this project for so long, but I’ve always loved EQUA brand and what you are doing, especially regarding the environmental impact you have on the planet. I’m so glad that we had a chance to work together and create such a beautiful design.
EXCITED TO SEE THE NEW BOTTLE?